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How to Overcome Adversity as a Business Owner


You can overcome failure in business by changing your mindset. First of all, you need to develop a flexible and positive attitude and a willingness to change. Business failures are completely normal. Our success depends on how we deal with them. If you follow the rules below, your business will be as strong as possible.

● Develop a Vision Ahead

You need to start with planning. Write down your ideas. Create a business plan since it will give you clarity.


● Do a SWOT Analysis

SWOT analysis is an assessment of strengths, weaknesses, opportunities, and threats. That is, it is an analysis of the internal and external areas of your business. The purpose of this exercise is to identify areas that work well and those that do not.

● Believe in Yourself and Prepare for Challenges

When you experience unexpected personal challenges that cause stress, you feel confused. Your self-esteem suffers, which also negatively affects your behaviour. Protect yourself, develop resilience. Understand that in life, there will always be problems that need to be solved. Assess the situation objectively. Believe in yourself and never give up!

● Be Able to Cope with Losses

The loss of a loved one or any business loss is inevitably accompanied by various emotions in the form of sadness, helplessness, anxiety, and anger. These feelings are completely natural. Allowing others to share your grief will make your grief more bearable. Tell a close friend or family member about your feelings. If you need additional support, contact a psychologist.

● Be Assertive, Decisive, and Think Positively

Running a business and making it successful is not easy. Develop positive thinking and don’t even think about failure. Half of the small businesses, according to statistics, fail within the first four years.

● Manage Your Cash Flow

If the constant cash flow stops, your business will dry up and die. Without funds, your expenses will not be paid. You need to predict cash flows to have a clear idea of where the money goes and where it comes from. Consider additional ways of earning income like Forex trading. Learn basics of how to trade on the Forextime blog, gain your first income and invest it in your business in Nigeria.

● Consider the Financial Impact of Divorce on Your Business

One way to plan your finances is to conclude a prenuptial agreement before marriage. Besides, it can help determine the extent to which your new spouse is involved in your business. Try to think about your divorce pragmatically and don’t get emotional. Seek advice from an experienced divorce attorney and consultants who can help you through the process.

● Accept Failures as Short-Term Setbacks

Most of us think that failure is bad. So, we tend to give up all the time. But successful people use failure as a springboard to get out of their troubles. Think about what went wrong and find solutions to the problem. Learn from your mistakes and act differently next time.

● Set SMART Goals and Develop Strategies to Achieve Them

It’s always best to write down your goals. This will make it easier to reach them. Use the SMART goal setting method. The goal should be:

  1. Specific: State what you want to achieve.
  2. Measurable: What should be the results? Divide them into easily manageable steps.
  3. Attainable: Are your goals realistic? Make sure you have the time and resources to make it a reality.
  4. Relevant: Your goals should be in line with what you are trying to achieve for your business.
  5. Timely: Set adequate deadlines.

Then consider developing a plan to put your SMART goals into action.

● Invest in an Advisor or Mentor

Invest in a business mentor or consultant to help you. Use their knowledge and personal experience. It is hard to run a business alone. Entrepreneurs need encouragement, guidance, and a sense of self-reliance when they face challenges. The mentors know how to help you. They will give you valuable advice, constructive feedback, and connect you with the right people.

● Take Smart Risks and Get out of Your Comfort Zone

Taking reasonable business risks is not a blind game without considering the consequences. Think carefully, weigh the options and test them. For instance, before a new marketing strategy that costs 20% more than your regular campaign is launched, test it out. You can do a trial run with a smaller investment. If the case turns out to be successful, you can invest more money in this strategy.

Do not take risks under the influence of emotions. Try to be objective and discuss your plans with colleagues, friends, or family. However, sooner or later, you will have to take reasonable risks, you just need to get out of your comfort zone.

It’s Not Over Yet!

If a business fails, it does not mean the end of the road. You will definitely find ways to overcome obstacles. Someone, somewhere, has gone through the same trials that you are facing. Learn from their story and use your own as a lesson for improvement and business success.

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